A collection of ad concepts from agency job applications.
The Kennedy’s 2018 (Wieden+Kennedy Tokyo)
Think about how to solve Japan’s Declining Birthrate and Aging Population problem.
Japan is disappearing. By the year 3766, there’ll be one Japanese person left.
To help drive home the real impacts of the ‘declining birth rate and aging population issue’ to all sectors of Japanese life, I proposed a provocative national campaign to drive accountability on this critical social issue.
The creative combines hard hitting facts with curious visions of what a vanishing Japan would look like.