A collection of ad concepts from agency job applications.

The Kennedy’s 2018 (Wieden+Kennedy Tokyo)

Brief:
Think about how to solve Japan’s Declining Birthrate and Aging Population problem.

Idea:
Japan is disappearing. By the year 3766, there’ll be one Japanese person left.

To help drive home the real impacts of the ‘declining birth rate and aging population issue’ to all sectors of Japanese life, I proposed a provocative national campaign to drive accountability on this critical social issue.

The creative combines hard hitting facts with curious visions of what a vanishing Japan would look like.

English: By the year 3766, there’ll be 1 Japanese person left. “Declining Birthrate and Aging Population” is everyone’s problem.

English: By the year 3766, there’ll be 1 Japanese person left. “Declining Birthrate and Aging Population” is everyone’s problem.

English: By the year 3766, there’ll be 1 Japanese person left. Who will it be?

English: By the year 3766, there’ll be 1 Japanese person left. Who will it be?

English: Japan is disappearing. Declining Birthrate and Aging Population is this country’s #1 issue.

English: Japan is disappearing. Declining Birthrate and Aging Population is this country’s #1 issue.

English: Japan is disappearing. The Aging Population and Declining Birthrate Issue is everyone’s problem. [a traditional Japanese ‘hanafuda’ card is depicted, without the rainman holding the umbrella.]

English: Japan is disappearing. The Aging Population and Declining Birthrate Issue is everyone’s problem.
[a traditional Japanese ‘hanafuda’ card is depicted, without the rainman holding the umbrella.]

station mockup.jpg

AWARD School Australia ad concepts

SeanBarrett2018AWARDFINAL_Folio Versions-02.jpg
SeanBarrett2018AWARDFINAL_Folio Versions-01.jpg
SeanBarrett2018AWARDFINAL_Folio Versions-05.jpg