+61 Accessory Concept Store

The Brief

Create a sub-brand retail concept that positions Telstra as a leader in fashion tech lifestyle accessories.

The Work

4 weeks out from the flagship store open date, the Telstra Design team conducted a 1-day workshop sprint with the agency. We generated the brand personality, values and name in 24 hours and had a brand identity ‘starter pack’. From there, we rapidly developed and applied this newborn brand in the retail space, inclusive of graphics, tone of voice, merchandising, and uniform ready for launch.

I also instigated a successful collaboration campaign with acclaimed Melbourne based carry brand Bellroy.


Agency credits:
Brand: Mark Collis